IMANIJ WORKSHOP FOR NONPROFITS & BUSINESS OWNERS

Build a Stronger Organization. Strengthen Your Brand. Get Ready for Growth.

Saturday, October 17, 2026 | 9:00 AM – 4:00 PM
Dallas, Texas + Virtual Access Available

Whether you are building a nonprofit, growing a business, preparing to pursue grants, or trying to create a brand people remember, this workshop is designed to help you move forward with greater clarity and direction.

Reserve Your Seat Today — $49

In-Person Location:
8705 S Hampton
Dallas, Texas

Virtual attendees: Zoom information will be provided the day before the workshop.

Questions? Call: (517) 312-6092

TWO POWERFUL WORKSHOPS IN ONE DAY

You do not have to choose between strengthening your organization and strengthening your brand.

During this full-day experience, we will focus on two areas that can make a major difference in how your nonprofit or business grows:

Nonprofit & Grant Readiness

Learn how to determine whether your nonprofit is truly prepared to pursue funding opportunities.

We will help you better understand:

• What grant readiness actually means

• What funders may expect from an organization

• How to strengthen your nonprofit before applying for grants

• The importance of having the right documents and organizational structure

• How to identify gaps that could prevent your organization from being funding-ready

• Steps you can begin taking immediately to strengthen your nonprofit

You will leave with a clearer understanding of where your organization currently stands and what needs to happen next.

Brand Personality & Brand Identity

A logo is not your entire brand.

Your brand is how people recognize you, remember you, experience you, and understand what makes your organization different.

During this portion of the workshop, you will learn how to:

• Identify your brand personality

• Develop a clearer brand identity

• Understand how your brand should communicate

• Create greater consistency across your marketing

• Better connect with your ideal audience

• Position your nonprofit or business more effectively

• Build a brand that people can recognize and remember

Whether you operate a nonprofit or a for-profit business, a strong brand can help you communicate your value more effectively.

WHO SHOULD ATTEND?

This workshop is designed for:

• Nonprofit founders

• Existing nonprofit organizations

• Entrepreneurs

• Small business owners

• Aspiring nonprofit founders

• New business owners

• Organizations preparing to pursue grants

• Leaders who need stronger branding

• Business owners who are repositioning or rebranding

• Anyone who wants greater clarity about how to build and present their organization

You do not have to have everything figured out before attending.

Come with your questions, your ideas, and your organization as it currently exists.

WHAT YOU WILL WALK AWAY WITH

By the end of the workshop, you should have a better understanding of:

Your Organization
Where you currently stand and what needs strengthening.

Your Grant Readiness
What may need to be in place before you begin aggressively pursuing funding.

Your Brand Personality
The characteristics and personality your brand should consistently communicate.

Your Brand Identity
How your organization should look, sound, and present itself to the public.

Your Next Steps
Practical actions you can begin implementing after the workshop.

This is not designed to be a day of generic motivation.

It is designed to help you leave with clarity, direction, and actionable next steps.

MEET YOUR PRESENTERS

Dr. Janet Atkinson is a business consultant, speaker, author, and brand personality strategist who works with entrepreneurs and nonprofit organizations to strengthen their business development, marketing, branding, and organizational readiness.

Her work focuses on helping organizations understand how they are positioned, how they communicate their value, and how they can create stronger systems for growth.

Kelly West

Kelly West brings experience in procurement readiness, inclusive supplier development, business strategy, and organizational growth.

Together, Dr. Atkinson and Kelly West will provide practical perspectives for both nonprofit leaders and business owners.